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Established in 1951 we have been creating unique giftware and natural skincare that celebrates the best of New Zealand’s nature. The Parr family are still actively involved in the day to day running of the business from ideation, design to execution and together with their dedicated team are committed to delivering the very best quality products.
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Skincare with an element of difference
We are thoughtful and honest at heart, driven to create products that are imaginative and have enduring meaning and value. We are proud of our provenance and not afraid to be bold in our approach, but this needs to be done in a way that is true to who we are- quirky, and always up for a little bit of fun and cheekiness.
Wild Ferns is the embodiment of our love of nature, passion to share the secrets our family have discovered from within our gardens, and steadfast commitment to minimising our footprints on the planet; so we can do our bit for a more environmentally sustainable future.
Life is busy and chaotic, which is why every Wild Ferns product is as much about celebrating the essence of New Zealand’s nature, as they are about evoking a rewarding and invigorating skincare experience with a special element of difference that surprises and brings a smile.
Our Philosophies
The descendants of floriculturists, the Parr family have always felt a deep connection to nature and our backyard believing that if you take care of nature- nature will take care of you. Wild Ferns® skincare products are all made with special care in New Zealand. They are not tested on animals and are presented in environmentally-friendly packaging. It is our philosophy to ensure our most important ingredients come from natural, sustainable sources so we can help do our part to retain and protect the clean, green, unique beauty that is New Zealand.
“We recognise now more than ever that nature is also extremely fragile and we take seriously our role of guardianship to preserve our environment for future generations.”
- Greg, Janet, Melissa & Tammy Parr
